Case Study: Options for Women of California achieves 20% revenue growth and more than doubles online donations with Blackbaud eTapestry & everydayhero Pro

Options for Women of California - Customer Case Study

Options for Women of California is a nonprofit that supports women and families facing pregnancy decisions. As the organization grew, its legacy CRM couldn’t support analytics, segmentation, email campaigns or volunteer management, forcing staff to use multiple costly, manual systems.

Switching to Blackbaud’s eTapestry with everydayhero Pro gave them a single integrated platform, WealthPoint donor ratings, and DIY forms for volunteers and events—eliminating manual data entry and speeding workflows. The results: 20% revenue growth from targeted campaigns, online donations rose from $10,000 in 2016 to $22,000 in 2017, Walk fundraisers saw a 75% increase, and the team reengaged 10% of donors dormant 3+ years plus about 20 households dormant 8–10 years.

Options for Women of California

Larkin McGowan

Donor and Marketing Director