Case Study: Operation Smile achieves sustainable, data-driven fundraising with Blackbaud's eTapestry and everydayhero

Operation Smile - Customer Case Study

Operation Smile is an international medical charity that delivers free cleft lip and palate surgeries in more than 60 countries. The Ireland office runs diverse fundraising activities but lacked a central database, online donation capability or clear insight into donor histories and campaign performance—limiting its ability to scale fundraising and identify new income opportunities.

By deploying Blackbaud’s eTapestry and everydayhero, the team centralized donor records, enabled online and peer-to-peer giving, improved segmentation and reporting, and removed much of the cash handling burden. The tools now support planning, executing and monitoring sophisticated campaigns, provide transparent income reporting, and help Operation Smile identify, cultivate and retain donors to build a more sustainable fundraising programme.

Operation Smile

Mairead O’Callaghan

In-Country Manager