Case Study: Northern Westchester Hospital Center Foundation achieves 300% end-of-year fundraising boost with Blackbaud Success Services

Northern Westchester Hospital Center Foundation - Customer Case Study

Northern Westchester Hospital, a community hospital serving northern Westchester County, NY, sought new ways to engage its local donors online. Although it had a successful direct-mail program powered by Raiser’s Edge, the small foundation team lacked an integrated digital fundraising strategy and the in-house resources to expand online and year-end giving without causing donor fatigue.

Partnering with Blackbaud Success Services, NWH implemented data-driven, segmented messaging for online and mobile conversions, improved multi-channel cultivation and stewardship, and established benchmarks to measure and refine campaigns. The results were dramatic: the hospital’s end-of-year campaign generated 300% more revenue than the prior year, and online/email fundraising rose by more than 200% within 12 months.

Northern Westchester Hospital Center Foundation

Gaby Golod Greenwald

Vice President