Case Study: No Kid Hungry reaches 48 million people and raises $355,000 with Blackbaud solutions

No Kid Hungry - Customer Case Study

No Kid Hungry, a national campaign run by Share Our Strength since 2010, works to end child hunger by partnering with schools and communities. Ahead of #GivingTuesday 2017 the organization sought to boost awareness and donations by activating social influencers, but needed a strong, targeted base of social ambassadors to scale reach and engagement.

Using Blackbaud’s marketing, social insight (including Attentive.ly) and peer-to-peer fundraising tools, No Kid Hungry segmented supporters, identified and recruited Social Council ambassadors, and equipped them with messaging and personal fundraising pages. The result: the campaign became the most-mentioned Twitter account on #GivingTuesday, raised $355,000 (including $39,000 from influencer pages), generated an estimated $500,000 in media value, reached 48.2 million people, engaged 1,905 donors (42% new), multiplied daily impressions by 139×, and funded up to 3.5 million meals.

No Kid Hungry

Jason Wilson

Associate Director of Digital Communications