Case Study: NMC Recordings achieves donor growth by converting loyal customers into donors with Blackbaud's eTapestry

NMC Recordings - Customer Case Study

NMC Recordings is a British record label and charity that champions works by living composers from the British Isles. The organisation struggled with fragmented donor and customer data across multiple spreadsheets, making it hard to know who they were engaging with, whether supporters were customers, and how to tailor communications efficiently.

They adopted cloud-based eTapestry to centralise contacts, automate communications and collect donations via DIY forms. The result: streamlined processes, faster thank-you and renewal workflows, clearer donor/customer insight, and the ability to identify loyal customers and convert them into donors to inform future marketing and retention strategies.

NMC Recordings

Lucile Gasser

Development Assistant