Case Study: New Life Media achieves 300% increase in online giving and 90% faster reporting with Blackbaud

New Life Media - Customer Case Study

New Life Media, a faith-based radio network founded in 1973 with more than 23 frequencies across Illinois and parts of Missouri and Indiana, needed a modern way to run pledge campaigns. Their volunteer phone banks relied on printing and hand-delivering messages to the studio, making on-air acknowledgements, tracking running totals, and capturing listener/donor data slow, error-prone, and unable to support new revenue opportunities.

Blackbaud delivered an integrated solution with phone-a-thons, mobile and web donation channels, real-time pledge tallies, and instant delivery of personalized messages to on-air talent while capturing emails, phone numbers and listener preferences for future engagement. As a result, reporting time dropped by 90%, housefile growth rose about 219%, online giving increased 300%, and listeners now receive fast acknowledgements, automated receipts, and secure payment processing.

New Life Media

Brian Miller

Donor Relations Director