Case Study: Mississippi State University Development and Alumni Division achieves unified constituent data and increased fundraising efficiency with Blackbaud CRM

Mississippi State University Development and Alumni Division - Customer Case Study

Mississippi State University’s Division of Development and Alumni, which supports more than 161,000 living alumni and leads the university’s fundraising, needed a comprehensive, agile CRM for advancement and alumni engagement. After evaluating options, the division—Blackbaud customer since 2005—chose Blackbaud CRM for its strong out-of-the-box capabilities, customizability, and open APIs.

Implementation was smooth and allowed easy integration with tools like 360MatchPro, automating manual processes and creating a single source of truth across departments. The result is more comprehensive, accessible constituent data that will inform future fundraising and engagement strategies and is expected to increase dollars raised and matched.

Mississippi State University Development and Alumni Division

Leann M. Markham

Executive Director Of Information Services For The Division