Case Study: Minnesota Vikings Foundation achieves streamlined community giving and stronger fan engagement with Blackbaud

Minnesota Vikings Foundation - Customer Case Study

The Minnesota Vikings Foundation, the team’s philanthropic arm focused on improving children’s health and education across the Upper Midwest, needed to scale programming and deepen community engagement. Without centralized tools, the foundation struggled to manage grants, donations and fan outreach effectively and was missing a way to measure and communicate its impact.

By implementing Blackbaud Grantmaking, Raiser’s Edge NXT, Online Express and Payment Services, the foundation consolidated grant management, CRM and payment workflows. The result: streamlined processes, clear outcomes reporting and richer donor insights that boosted fan engagement and fundraising, supported new initiatives like a food truck program and a planned youth facility, and enabled data-driven decision making and stronger storytelling about community impact.

Minnesota Vikings Foundation

Brett Taber

Executive Director, Social Impact