Case Study: Meals on Wheels of Albuquerque achieves 500% annual appeal growth with Blackbaud eTapestry

Meals on Wheels of Albuquerque - Customer Case Study

Meals on Wheels of Albuquerque, which delivers 141,000 meals a year to seniors, needed better insight into its donor base and more effective fundraising after staff underused its donor database. Director of Development Annam Manthiram prioritized improving donor relationships and making giving easier to support expanded outreach and retention.

By adopting Blackbaud eTapestry and Blackbaud Merchant Services—using DIY giving forms, better tracking, and targeted segmentation—the organization streamlined payments, improved donor communications, and ran a segmented annual appeal that grew from about $4,000 historically to over $20,000 (a 500% increase). The tools also freed staff time, increased board engagement, and positioned the nonprofit for stronger future fundraising.

Meals on Wheels of Albuquerque

Annam Manthiram

Director of Development