Case Study: Meals on Wheels achieves streamlined operations and increased fundraising with Blackbaud

Meals on Wheels Brand - Customer Case Study

Meals on Wheels organizations nationwide turned to Blackbaud to manage and streamline fundraising, online marketing, payments and financial systems so they could focus on delivering meals and friendly visits to seniors. Serving groups of all sizes since 1990, they needed scalable, easy-to-use technology and reliable support to improve donor management, campaigns and back-office operations.

Blackbaud provided a tailored suite—eTapestry and Raiser’s Edge NXT for CRM, TeamRaiser/everydayhero for peer-to-peer, Luminate/Online Express for online campaigns, Financial Edge for accounting, plus payments, data services and analytics—along with dedicated account support. Dozens of Meals on Wheels organizations adopted these tools (CRM: 38 MOWs; online marketing: 11; accounting: 8), reporting stronger fundraising (one raised over $20,000—four times normal), simpler constituent management and outstanding support.

Meals on Wheels Brand