Case Study: Martlets Hospice achieves faster donation processing and stronger fundraising results with Blackbaud

Martlets - Customer Case Study

Martlets is a hospice in Brighton & Hove that provides round‑the‑clock care for people who are terminally ill. Their fundraising team faced inefficient, manual donation processing and reliance on third‑party forms that didn’t sync with their database, while increasingly seeing donors give online and needing traceable Gift Aid and “in memory” gift capture.

By adopting Blackbaud Raiser’s Edge NXT and Blackbaud Merchant Services, Martlets moved to one‑click batch processing, automated receipts, and custom online donation forms that feed directly into their constituent database. The change saved 14 hours of administration in their first end‑of‑year campaign, increased website donations, and enabled smarter segmentation—cutting postal mailings by 50% while tripling campaign fundraising results—freeing staff to focus on personalised supporter engagement.

Martlets Hospice

Claire Docteur

Donations Processing and Data Officer