Case Study: Marshfield Clinic Health System Foundation achieves 335% event fundraising increase and volunteer growth with Blackbaud's JustGiving

Marshfield Clinic Health System grows its fundraising and volunteer base as an early adopter of Blackbaud’s new peer-to-peer fundraising solution

Marshfield Clinic Health System, a century‑old Wisconsin health network, needed better ways to mobilize its enthusiastic base of patients and community advocates and to capture donor information from social and peer‑to‑peer efforts. The challenge was activating volunteer fundraisers, attributing gifts (especially from social channels), and gaining donor insights while keeping the donor experience simple.

As an early adopter of Blackbaud’s JustGiving peer‑to‑peer solution (plus related Blackbaud tools), Marshfield enabled supporters to create personalized fundraising pages, share stories, and submit gifts easily—while staff could capture and import donor data. The results: volunteers exceeded an ALS event goal by 335% (raising more than $6,700, with one organizer nearly $3,000), the number of volunteer fundraisers increased, and annual volunteer fundraising grew to over $431,000 in 2018 (up from $287,000 in 2017), with improved donor insight and time savings for staff.

Marshfield Clinic Health System Foundation

Maree Stewart

Donor Relations Coordinator