Case Study: Maine Medical Center acquires new donors and increases online donations 40% with Blackbaud NetCommunity

Maine Medical Center Acquires New Donors with the Help of Blackbaud® NetCommunity™ Team Fundraising

Maine Medical Center’s Development Program raises funds and builds community support for regional health care through events, campaigns, and donor outreach. Faced with five team fundraising events and a growing constituency wanting to give and fundraise online, MMC needed a way for participants to create personal pages and send email solicitations, moving beyond traditional grassroots methods while reducing administrative burden.

MMC implemented Blackbaud NetCommunity with “sponsor me” Team Fundraising, enabling participants to build individualized web pages and send personalized emails to solicit donations. The solution cut staff admin time, led MMC to add five more programs to the platform, increased the number of online donations by 40%, and grew online revenue by 31%.

Maine Medical Center