Case Study: Longwood University achieves efficient, AI-driven donor portfolios with Blackbaud Prospect Insights Pro

Longwood University builds better portfolios with AI

Longwood University, a public university in Farmville, Virginia founded in 1839 and a Blackbaud customer since 1987, faced the challenge of efficiently building and managing donor portfolios—especially when assigning established portfolios to new gift officers and targeting large multi‑year campaigns. Director of Prospect Management & Research Leah Payne needed a faster, data‑driven way to add and remove prospects, prioritize likely donors, and support portfolio churn without spending hours on queries and reports.

By adopting Prospect Insights Pro within Blackbaud Raiser’s Edge NXT, Longwood gained predictive, prescriptive recommendations that automate prospect identification and prioritization. The tool has saved staff hours, made portfolio updates and gift officer onboarding far more efficient, increased confidence in outreach for campaigns like the four‑year LevelUp scholarship challenge, and helped cultivate stronger relationships that move donors toward larger, recurring gifts.

Longwood University

Leah Payne

Director of Prospect Management & Research