Case Study: La Salle Catholic College Preparatory raises $30,000 in first-ever walkathon with Blackbaud's everydayhero

La Salle Catholic College Preparatory - Customer Case Study

La Salle Catholic College Preparatory is a 700‑student Catholic high school committed to faith, service, and scholarship; more than half its students receive financial aid. Facing shrinking margins from traditional apple-and-wreath sales, the advancement office — led by new VP Steve Day — needed a more efficient, community‑driven fundraising model and decided to replace the holiday program with a fall walkathon powered by an online peer‑to‑peer platform.

La Salle implemented everydayhero, going live in under a week and enabling students to create personal fundraising pages that tapped their networks. The first walkathon raised $90,000 total, with $30,000 coming through everydayhero (about one‑third of the event), helped grow donor contacts, and boosted fundraising ROI to 95% versus 45% from previous efforts — while strengthening community engagement across the school.

La Salle Catholic College Preparatory

Steve Day

Vice President of Institutional Advancement