Case Study: KLRU-TV boosts donor acquisition, retention, and major-gift strategy with Blackbaud University (Blackbaud)

KLRU-TV - Customer Case Study

KLRU, the Austin PBS station behind Austin City Limits, depends on donors for about 80% of its operating budget and faced a unique fundraising challenge as it prepares for a capital campaign and internal reorganization. The development team needed to strengthen donor acquisition and retention, build a major-gift strategy, and unite a newly formed team to ensure sustainable fundraising success.

KLRU participated in an immersive Blackbaud University workshop focused on data and communications, where staff tested tactics in a collaborative setting and rethought roles across the organization. The training revealed gaps in major-donor work, improved campaign efficiencies, increased appreciation for data-driven decisions, and boosted team confidence and creativity—positioning KLRU to pursue stronger, more sustainable fundraising outcomes.

KLRU-TV

Kaye Kelley

Development Director