Case Study: Iona College reconnects lost alumni and accelerates fundraising with Blackbaud's Raiser’s Edge NXT

Iona College - Customer Case Study

Iona College, a Catholic liberal arts institution committed to service and academic excellence, faced the challenge of reengaging alumni and efficiently prioritizing donor outreach after losing contact with many constituents. Gift officers needed a way to identify at-risk or high-priority donors quickly and to prepare for visits without carrying paper or relying on a cumbersome legacy system that required lengthy training.

By adopting Raiser’s Edge NXT (with Blackbaud Online Express and Merchant Services), the advancement team gained mobile access to ratings, analytics, and constituent profiles, allowing staff to target prospects by the best outreach channel and prepare for meetings faster. The solution proved highly intuitive—new officers required virtually no training—and helped Iona reengage alumni more effectively, streamline outreach decisions, and speed up the solicitation process.

Iona College

Jill Krueger

Senior Director of Advancement Services