Case Study: Interstitial Cystitis Association achieves 93% SEO traffic growth with Blackbaud

Interstitial Cystitis Association Increases Search Engine Traffic by 93%

The Interstitial Cystitis Association (ICA) is a nonprofit that advocates for research, raises awareness, and serves as a central resource for healthcare providers, researchers, and patients with interstitial cystitis. With limited staff and resources, ICA needed to increase search-engine traffic to drive online memberships, donations, and advocacy actions but struggled to focus its SEO efforts effectively.

ICA partnered with Blackbaud for an SEO analysis and recommendations, focusing on mission-related keywords and improving page titles. After implementing the changes, monthly search visits rose from 367,000 to 707,000—a 93% increase—with 219,000 first-time visitors, creating new opportunities for donors, members, subscribers, and supporters.

Interstitial Cystitis Association