Case Study: International Tennis Hall of Fame achieves higher online donations and a streamlined member experience with Blackbaud Online Express (Blackbaud)

International Tennis Hall of Fame - Customer Case Study

The International Tennis Hall of Fame, dedicated to preserving tennis history and engaging a global audience, faced an outdated website and membership system that made navigation, event registration, and donor engagement cumbersome and limited growth.

By implementing Blackbaud Online Express, Blackbaud Merchant Services and Raiser's Edge, the Hall of Fame streamlined online giving, event registration and payment processing, reduced staff time on data tasks, and strengthened backend integration. Results include noticeably higher donations and registrations—832 transactions totaling $203,000 since February 2015 versus 1,682 transactions totaling $187,000 in the seven years prior—leading to a stronger online presence and a growing annual fund.

International Tennis Hall of Fame

Cheena DeAraujo-Desir

Database Manager