Case Study: Inova Health Foundation achieves 90% ROI and 40% increase in grateful patient giving with Blackbaud

Inova Health Foundation grows its grateful patient program and recaptures staff time through its Blackbaud partnership

Inova Health Foundation, which supports five hospitals, dozens of care and primary care sites, and a large patient population in the Washington metro area, needed more strategic fundraising and better prospect identification to sustain its mission of serving patients regardless of ability to pay. Faced with high data volume and a nascent grateful patient program, the foundation struggled to efficiently find and prioritize donors across its expansive network.

Partnering with Blackbaud and deploying Raiser’s Edge NXT, the Grateful Patient Solution, ResearchPoint and custom modeling, Inova more precisely screened and assigned prospects to gift officers. The effort delivered a 90% ROI (payback in six months), a 40% increase in grateful patient gift volume, a 28% rise in average donation, 815 new grateful patient donors vs. 105 the prior year, about 2,000 staff hours recaptured (roughly $32,000 in productivity), $113,000 saved on legacy costs, and nearly $430,000 more projected over three years.

Inova Health Foundation

Paige Moses

Associate Vice President