Case Study: UNC Chapel Hill achieves a $4.25B Campaign milestone one year early with Blackbaud CRM (Blackbaud)

How UNC-Chapel Hill exceeded its $4.25 billion campaign goal one year ahead of schedule with Blackbaud CRM

The University of North Carolina at Chapel Hill needed to replace an antiquated, legacy CRM and adopt a more data-driven approach across a complex, hybrid fundraising model of 26 schools and units to support its ambitious Campaign for Carolina. Leadership sought a customizable platform that would enable better prospecting, portfolio management, and staffing decisions while standardizing metrics across decentralized units.

By implementing Blackbaud CRM and donorCentrics, UNC centralized analytics, enabled fundraisers to use data-driven insights for major-gift prospecting and portfolio optimization, and secured funding to expand development staff. The result: more and better-quality constituent data captured without added effort, and the Campaign for Carolina surpassed its $4.25 billion goal one year ahead of schedule.

UNC Chapel Hill

Jeff Hill

Associate Vice Chancellor for Campaign Management and Marketing