Case Study: Museum of Contemporary Art San Diego doubles memberships and drives 350% increase in online donations with Blackbaud Altru

How MCASD doubled paid memberships, pushed events to capacity, and increased online donations by 350%

The Museum of Contemporary Art San Diego (MCASD) renovated and expanded its La Jolla flagship and used the closure as an opportunity to modernize operations and visitor experience. Facing the need for integrated ticketing, membership, fundraising, and admissions workflows that could scale with increased traffic and engagement, the museum sought a single, user-friendly technology platform.

MCASD implemented Blackbaud Altru with SwipeTrack’s XTruLink—combining a cloud-based CRM/ticketing system with online portals, self-service kiosks, and handheld scanners—to streamline purchases, check‑in, and data capture. The integration doubled paid memberships, drove online donations up 350%, pushed many events to capacity, and gave staff richer attendance insights and faster, less manual workflows.

Museum of Contemporary Art San Diego

Christopher Hincke

Database Manager