Case Study: Heroic Media achieves 60% IT cost savings and 40% website traffic growth with Blackbaud

Heroic Media - Customer Case Study

Heroic Media is a faith‑based nonprofit that uses television, billboards and online advertising to connect women in crisis with pregnancy centers. The organization struggled with fragmented systems—development data in Raiser’s Edge, financials in a separate system, and limited import/export functionality in its online tools—which made quarterly forecasting, data integrity, and timely constituent insights difficult.

Heroic Media consolidated onto Blackbaud’s suite (Raiser’s Edge, Financial Edge, and NetCommunity Grow), creating an integrated platform that reduced IT complexity and costs while improving functionality. Within six months the move cut overall IT costs by about 60%, increased website traffic roughly 40% and nearly doubled online community signups, and delivered better reporting, streamlined processes, and a single, accurate view of finances and constituents to guide strategy.

Heroic Media

John Vernon

Director of Information Technology