Case Study: Hearing and Speech Agency (HASA) achieves 169% housefile growth and 504% online revenue increase with Blackbaud's Luminate Online Marketing Essentials with Go!

HASA Grows Housefile 169% with Luminate Online Marketing Essentials with Go

The Hearing and Speech Agency (HASA), a nonprofit serving people with hearing and speech differences since 1926, faced a small housefile (under 1,000) and limited online marketing experience. HASA needed a website and email strategy to convert visitors to subscribers, promote events, and increase online fundraising to remain competitive and relevant.

HASA implemented Luminate Online Marketing Essentials with Go!, gaining fast deployment and 12 months of expert consulting plus website tools (notably calendar-driven event registration) to drive traffic and list growth. After one year the housefile grew 169% and online revenue rose 504% (from $1,000 to $7,755), with total online revenue reaching $33,085 after the 12‑month program and constituents topping 2,800 (about 1,700 opt-in).

Hearing and Speech Agency