Case Study: Grand Canyon Conservancy streamlines major‑gift portfolios and identifies top prospects with Blackbaud Prospect Insights (Raiser’s Edge NXT)

Grand Canyon Conservancy - Customer Case Study

Grand Canyon Conservancy, the official philanthropic partner of Grand Canyon National Park, was ramping up for a major fundraising campaign but faced inefficient, oversized major-gift portfolios. New prospect research manager Cassie Chilcutt found many assigned constituents had low likelihood to give—two gift officers were each managing roughly 120 prospects—making it difficult to prioritize high-impact donors.

By adopting Blackbaud Raiser’s Edge NXT with Prospect Insights, GCC used AI-driven capacity and likelihood indicators and prescriptive recommendations to streamline portfolios. In a short time Chilcutt reassigned and removed low-likelihood prospects—reducing the two primary officers’ lists by more than one-third—identified higher-capacity donors (including a billionaire), and established ongoing AI monitoring to improve efficiency, ROI, and targeted asks.

Grand Canyon Conservancy

Cassie Chilcutt

Prospect Research Manager