Case Study: Goodwill Brand achieves streamlined operations and expanded fundraising with Blackbaud

Goodwill Brand - Customer Case Study

Goodwill organizations across the U.S. have partnered with Blackbaud since 1995 to address the ongoing challenge of managing and streamlining the operational systems that fuel their mission—fundraising, online outreach, payments, accounting and data—so they can better serve communities and help people gain skills and employment. Organizations of every size needed scalable technology and reliable support to unify donor management, marketing and financial workflows while expanding their reach.

Blackbaud delivered a tailored suite of solutions—from eTapestry and Raiser's Edge NXT for CRM, to TeamRaiser, everydayhero, Luminate Online, and Financial Edge NXT—matched to small, medium and large Goodwill affiliates. Dozens of Goodwill organizations now use Blackbaud tools (CRM: 41; Online Marketing: 36; Payments: 15; Data Services: 10; Accounting: 6; Peer-to-Peer: 4), resulting in stronger fundraising, new donor demographics, streamlined operations and highly rated customer support.

Goodwill Brand

Ashley Taulbee

Online Giving and Database Manager