Case Study: Feeding America achieves 250% email conversion growth and $9.3M in online fundraising with Blackbaud

Feeding America - Customer Case Study

Feeding America, the nation’s largest hunger-relief network serving every U.S. state and Puerto Rico, faced an outdated, hard-to-manage website that wasn’t mobile-friendly or built to convert awareness into sustained engagement and unrestricted donations. The organization needed a modern digital hub that would serve people seeking local resources, funnel visitors from awareness to action, and drive fundraising.

Working with Blackbaud to deploy Luminate CMS and a fully responsive, personalized site (including a food-bank locator and distributed content workflow), Feeding America improved content freshness and tracking of user engagement. Within a year email conversion rose nearly 250%, the organization raised $9.3 million in 2016 with over 33% of online revenue from monthly gifts, and online revenue now accounts for more than one third of overall direct marketing revenue, while access and engagement across audiences significantly improved.

Feeding America

Liz Nielsen

Acting SVP of Direct Marketing and Digital Engagement