Case Study: Friends of Greenwood Public Library achieves 115+ donors and approximately $110,000 in five-year pledges with Blackbaud (eTapestry/Next Step)

eTapestry and Benevon Partner to Deliver Successful Fundraising Strategy to Friends of Greenwood Public Library

Friends of Greenwood Public Library in Greenwood, Ind. (community ~28,000) faced shrinking tax and government funding and a limited donor pool, but had little in‑house fundraising experience. To fill the budget gap the organization needed to engage individual donors and build a sustainable fundraising program quickly.

Partnering with Benevon and using Benevon’s Next Step web application powered by eTapestry, the library implemented a simple, relationship-based model—point-of-entry tours, scripted follow-up calls, Ask events and ongoing cultivation—managed through the Next Step database. In under two years the grassroots campaign attracted more than 115 donors who pledged approximately $110,000 over five years, grew the contact database to about 400 people, and improved the library’s ability to track communications, gifts and donor engagement.

Friends of Greenwood Public Library

Jane Weisenbach

Director of Development