Case Study: Energy Outreach Colorado achieves a 50% increase in online donations with Blackbaud's Luminate Online Marketing

Energy Outreach Colorado increases its online donation amount by 50% with Luminate Online Marketing

Energy Outreach Colorado is the only independent Colorado nonprofit that raises funds to help low‑income households with energy assistance and helps other nonprofits reduce energy costs. Faced with an older donor base and a need to engage younger energy professionals online, the organization needed a more automated, segmented online communications solution to make donating easier and keep new donors involved year‑round.

By implementing Blackbaud’s Luminate Online Marketing, Energy Outreach Colorado deployed personalized, multi‑touch online campaigns and automated previously manual tasks, including sending its year‑end giving statement via email. The results: a 50% increase in online donations from a single email campaign, $1,900 saved in mailing costs, significant staff labor savings, and an expanded younger donor base.

Energy Outreach Colorado

Amy Kusek

Development Director