Case Study: University College London streamlines fundraising and removes reporting bottlenecks with Blackbaud CRM (Blackbaud)

Enabling Access to Data for Everyone with Blackbaud CRM

University College London (UCL), a leading multidisciplinary university with about 11,000 staff and 38,000 students, launched the “It’s All Academic” philanthropy campaign to raise £600m. When their previous fundraising system lost vendor support, UCL sought a more sophisticated, all‑in‑one CRM to handle their complex processes and scale campaign fundraising.

After a full tender process UCL implemented Blackbaud CRM for its comprehensive functionality and long‑term support; the new system democratized access to data, removed a reporting bottleneck, and saved staff time. Feedback has been positive, the database is now widely used across the development team, and UCL has raised half of its campaign target so far.

University College London

Richard Neate

Executive Head of Supporter Operations