Case Study: Diocese of Trenton achieves $60K+ in donations and 131 new donors with Blackbaud

Diocese of Trenton - Customer Case Study

Diocese of Trenton, which supports 39 Catholic schools across four counties, needed to expand fundraising beyond its traditional alumni appeals and had only six weeks to prepare for #GivingTuesday. The challenge was to quickly engage a broader base of supporters—parishioners, families, and new donors—while keeping communications consistent across individual schools.

Partnering with Blackbaud, the diocese launched a peer-to-peer campaign in just two weeks, raising nearly $18,000 on #GivingTuesday and more than $60,000 overall while acquiring 131 new donors. Additional Blackbaud tools (like Credit Card Updater) cut daily declined cards from 10–15 to 1–2 and drastically reduced follow-up work, and the diocese is now planning to scale parish-level fundraising and automate data connections to deepen engagement.

Diocese of Trenton

Christine Prete

Market Research Analyst