Case Study: Demelza Hospice achieves faster fundraising and improved stewardship with Blackbaud Raiser’s Edge NXT

Demelza - Customer Case Study

Demelza Hospice, which supports around 650 babies, children and young people and their families each year across Kent, South East London and East Sussex, needed a more flexible CRM to support an ambitious five-year income growth strategy. Their previous system couldn’t handle diverse reporting, integrations (like JustGiving), or a large multi‑user team without restrictive per‑user costs, leaving the charity reliant on inefficient workarounds.

They migrated to Blackbaud Raiser’s Edge NXT, a cloud‑based solution with Omatic integration and strong query/reporting tools. The new system enables one‑step data imports, mobile access for community fundraisers, and a stewardship process that frees fundraisers to focus on high‑value donors. Early results include significant time savings, improved GDPR compliance, better support, and greater capacity to scale fundraising activity.

Demelza

Emma Barnes

Interim Head of Fundraising Operations