Case Study: Dell achieves rapid employee engagement and 21,975 trees planted with Blackbaud (YourCause)

Dell - Customer Case Study

Dell launched the Million Tree Challenge after acquiring EMC and adding 50,000 employees, aiming to scale its conservation efforts while quickly introducing new staff to its CSR platform. The challenge was to innovate and build a simple, fast engagement tool and train tens of thousands of employees in a two-month timeframe.

Working with YourCause, Dell deployed a custom voting feature that let employees plant a tree in one of five global locations with a single click, supported by an intensive communications plan (including a Day‑1 email from Michael Dell, leadership messaging, town halls, internal social and employee resource groups). The campaign drove 8,602 votes in the first 24 hours, resulted in 21,975 trees planted, added 13,657 new employee registrations, and supported habitat restoration for species such as ocelots, bald eagles, sloths, forest elephants and tigers.

Dell