Case Study: CSAA Insurance Group achieves 900% increase in volunteer participation and 60% employee engagement with Blackbaud's AngelPoints Volunteering

CSAA Insurance Group engages over 60% of employees and improves its image in the community with AngelPoints Volunteering

CSAA Insurance Group, a major provider of AAA‑branded insurance with over 6,000 employees, wanted to grow and better manage its long‑standing employee volunteer program. Using an internally built system, CSAA hosted about 40–45 projects a year and engaged roughly 625–675 employees but lacked the tracking, targeted communications and reporting needed to scale participation and measure impact.

CSAA adopted AngelPoints Volunteering and, within six weeks, began using its event management, profile targeting and reporting tools to shift from tactical coordination to strategic measurement. The platform enabled targeted recruitment (e.g., 30 of 60 matched employees signed up for a Junior Achievement event within an hour), drove volunteer participation from ~675 to ~4,000 employees, increased annual projects from ~40 to 400, and boosted overall engagement to over 60%—earning CSAA recognition for excellence in workplace volunteer programs.

CSAA Insurance Group

Roger Hancock

Corporate Volunteer Manager