Case Study: Corpus Christi College Oxford boosts alumni engagement and donations with Blackbaud Online Express

Corpus Christi College Oxford - Customer Case Study

Corpus Christi College Oxford, a small, close‑knit college founded in 1517, needed to boost fundraising and re‑engage alumni for its 500th anniversary campaign with a target of 1,517 donations. The Development Office had migrated to Raiser’s Edge NXT and sought a better way to manage alumni communications, events and online sales.

By adopting Blackbaud Online Express—seamlessly integrated with their website and Raiser’s Edge—the college deployed targeted email campaigns, event management and merchandise sales. The result: open rates as high as 48%, repeated spikes in donations, event registrations and merchandise revenue (even outpacing supply), stronger alumni engagement and a commitment to continue using the tool beyond the anniversary year.

Corpus Christi College Oxford

Ben Armstrong

Deputy Director of Development