Case Study: Corewell Health achieves 400%+ fundraising ROI and streamlined operations with Blackbaud CRM

Corewell Health - Customer Case Study

Corewell Health Foundation, the philanthropic arm of Michigan’s largest single-state health system, needed a CRM that could scale with its growth to more than 1 million constituents and support 60+ users across multiple hospitals and departments. With increasing complexity and a need for a single, trusted view of donors, the foundation sought an enterprise solution to replace its legacy fundraising system and better manage data security, access, and multi-site collaboration.

The foundation migrated from Blackbaud Raiser’s Edge to Blackbaud CRM, moved to Blackbaud Cloud Operations on Microsoft Azure, and built integrations (including Epic and Omatic) using open REST APIs to automate workflows and enable targeted direct-marketing campaigns. The result: deeper donor engagement, streamlined operations with reduced IT burden, powerful segmentation and stewardship, and strong financial outcomes—more than a 400% return on fundraising expenses and under $0.20 spent to raise one dollar.

Corewell Health

Greg Workman

Director of Strategic Operations and Finance