Case Study: Common Cause achieves a responsive online community and 45% end-of-year revenue growth with Blackbaud

Common Cause Builds Online Community with Website Redesign

Common Cause is a nationwide, nonpartisan advocacy organization founded in 1970 with offices in 36 states and over 475,000 supporters. It was hindered by an outdated, nonresponsive website, fragmented state sites, slow publishing capabilities, an aging house file, and trouble engaging younger audiences.

Working with Blackbaud Interactive Services and Luminate Online, Common Cause launched a unified, responsive website with personalized content, integrated donation forms, and improved advocacy tools. As a result the house file grew 30%, end-of-year online gifts doubled (yielding a 45% revenue boost), mobile traffic rose over 200%, social traffic grew 250%, staff workflows were streamlined, and the site earned a Best in Class Interactive Media Award.

Common Cause

Marissa Valer

Digital Strategies Manager