Case Study: City Kidz Ministry deepens donor relationships and boosts fundraising with Blackbaud eTapestry

City Kidz Ministry Deepens Relationships with eTapestry

City Kidz Ministry is a Hamilton-based nonprofit that aims to transform the lives of inner-city children by building resiliency and breaking the cycle of poverty, with a vision to reach thousands weekly and expand across Canada. As the organization prepared to grow, it needed a database that could scale with it and support communication goals such as direct mail and email outreach.

City Kidz selected web-based eTapestry to track supporters, share vital constituent data across staff, and enable remote access. Since implementation the database has grown to over 9,700 constituents, the team can acknowledge gifts the same day, pull targeted data to re-engage lapsed donors (raising $25,000 in a phone campaign), and save time while delivering better communications.

City Kidz Ministry

Christina Birmingham

Administrative Coordinator – Development Team