Case Study: Chatham Hall boosts online giving, increases event registration, and saves time with Blackbaud NetCommunity Spark

Chatham Hall Increases Online Giving and Event Registration and Saves Time with Blackbaud NetCommunity Spark

Chatham Hall, an independent Episcopal school for girls, needed a better online giving and event registration experience that matched its branding and inspired donor confidence. Their existing donation and registration pages exposed donors to third-party branding, credit card processing fees varied by card type and were hard to allocate, email solicitations required manual work, and the alumni directory only included web-registered users.

Chatham Hall implemented Blackbaud NetCommunity Spark for branded donation and registration pages, Blackbaud Merchant Services OneRATE for flat-rate card processing, and Blackbaud Application Hosting to reduce IT overhead. As a result, the school saved about $2,000 in transaction fees (FY2011–12), increased online gifts from 30 to 165 (FY2010–11) and online donations from 10% to 14% of total giving, boosted Parents Weekend online registrations from 16% to 33%, streamlined email and Raiser's Edge integration, and launched a comprehensive alumni directory.

Chatham Hall