Case Study: Fighting Chance Australia achieves 25% fundraising growth with Blackbaud eTapestry

Building Brighter Futures Through eTapestry

Fighting Chance, founded by siblings Laura and Jordan O’Reilly to enrich the lives of young adults with disability in Australia, grew rapidly after launching in 2011 and struggled with donor data and giving reports spread across multiple Excel spreadsheets. The organisation needed a centralised, shareable system to streamline processes, improve tracking of relationships and communications, and better support its fundraising efforts.

By implementing eTapestry, Fighting Chance consolidated supporter records into comprehensive profiles, gained segmentation and targeted-communication tools, and improved high-level reporting. These changes reduced time spent searching for information, allowed more effective campaigns, and helped drive a 25% increase in fundraising within a year.

Fighting Chance Australia

Laura O’Reilly

CEO