Case Study: Bradley University raises $400,000 for students and sustains donor engagement with Blackbaud Raiser’s Edge NXT

Bradley University - Customer Case Study

Bradley University, a private four-year institution with about 5,000–6,000 undergraduates, faced the COVID-19 challenge of raising emergency student funds, maintaining donor relationships, and ensuring business continuity across campus while staff worked remotely.

By using Blackbaud Raiser’s Edge NXT and related cloud solutions, the advancement team continued donor engagement, processed gifts, updated constituent records, and provided real-time reporting. The university’s #BravesTakeCare day of giving raised more than $400,000 from over 451 donors and helped establish a resilient foundation for responding to future disruptions.

Bradley University

Alison Morrissey

Associate Vice President for Advancement