Case Study: Nightingale House Hospice achieves a 402% increase in online fundraising with Blackbaud's Heroix

Boosts Online Fundraising by Over 400% using Heroix

Nightingale House Hospice, a palliative care provider in North Wales offering free inpatient, day‑care and community services, needed to improve its online fundraising. Staff wanted hospice‑branded fundraising pages that integrated with their site, a process they could manage themselves to make donating easier, and better control over campaign reporting.

They chose Blackbaud’s Heroix peer‑to‑peer fundraising platform for its branding options, supporter‑journey control and cost effectiveness. After two years using Heroix across campaigns, tribute funds and corporate events, online fundraising grew dramatically—funds raised in 2011 increased by 402% for the Hospice Heroes campaign and pre‑event donations for the Midnight Walk rose from £300 in 2010 to £13,000 in 2011—while admin, paperwork and chasing pledged donations were significantly reduced.

Nightingale House Hospice