Case Study: University of Virginia achieves increased alumni engagement and extensive contact updates with Blackbaud’s Alumni Center

Blackbaud Helps Drive Alumni Engagement for the University of Virginia

The University of Virginia, founded by Thomas Jefferson in 1819, sought to strengthen alumni support and engagement to sustain its mission. Facing a growing reliance on alumni generosity, the university aimed to launch a robust alumni website to centralize communications, events, and networking.

UVA selected Blackbaud’s Alumni Center to develop HoosOnline, delivering a customized alumni directory, event registration, career networking, lifetime email forwarding, and targeted email campaigns. The platform prompted strong adoption: over 16,000 alumni updated postal addresses, more than 14,000 updated email addresses, 6,000+ updated employment records, and the system has sent over one million emails.

University of Virginia