Case Study: Autry Museum of the American West achieves membership growth and increased giving with Blackbaud

Autry Museum of the American West - Customer Case Study

The Autry Museum of the American West, which welcomes nearly 200,000 visitors a year (including 45,000 students), faced a plateau in membership and overall giving despite its rich exhibitions and programs. The museum needed a way to convert casual visitors and ticket buyers into engaged members and donors while improving retention.

By adopting Blackbaud’s integrated cloud platform for ticketing, membership, fundraising, analytics, financials, and marketing, the Autry began screening visitors as prospective donors, analyzing interests, and personalizing outreach with wealth scoring and targeted communications. Within a year the museum saw improved renewal and retention, more efficient use of marketing resources, and stronger conversion of ticket buyers into members and donors.

Autry Museum of the American West

Cristian Hamilton

Senior Director of Development, Relationship Management, and Data Sciences