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Case Study: Arkansas Rice Depot doubles its housefile and improves online communication with Blackbaud Luminate Online
A Blackbaud Case Study
Arkansas Rice Depot Improves Online Communication and Doubles Its Housefile with Luminate™ Online
Arkansas Rice Depot, founded in 1982 to combat hunger in Arkansas, wanted to take its strong website brand to the next level but needed a single, scalable online solution for collecting email sign-ups and donations while maintaining branded communications. The organization sought a platform that could grow with its online program and improve the effectiveness of its outreach.
They implemented Blackbaud’s Luminate Online through the Go! program, which provided setup for email sign-up and donation forms, branded email templates, multi-message campaigns and year-end eCommerce tools. As a result they established a regular communications plan with consistent branding, more than doubled their usable email housefile, and launched and grew a sustained monthly giving program.
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