Case Study: Texas Southern University achieves 400% event revenue growth and streamlined fundraising with Blackbaud Raiser’s Edge NXT and Financial Edge NXT

Applying Integrated Software Strategies to Reduce Costs and Strengthen Donor Relations

Texas Southern University, a large historically Black university, needed to improve fundraising visibility, reduce administrative burden, and eliminate manual, error-prone processes that limited donor engagement and reporting. Advancement leaders prioritized better data accuracy and operational efficiency to strengthen development efforts across campus.

By integrating Blackbaud Raiser’s Edge NXT with Blackbaud Financial Edge NXT (and adding Blackbaud Award Management), TSU centralized fundraising, finance, events, and marketing workflows, enabling self-service, richer analytics, and targeted outreach. The results included a 400% increase in event revenue, nearly 3,000 new constituents from a single weekend, faster, data-driven decision making, and reduced time and costs for the advancement team.

Texas Southern University

Charlie Coleman

Associate Vice President of Development