Case Study: Animal Welfare League of Arlington doubles online giving and increases year-end donations 18% with Blackbaud's Raiser’s Edge NXT and Online Express

Animal Welfare League of Arlington - Customer Case Study

The Animal Welfare League of Arlington (AWLA) is a long-established humane society that cares for animals and delivers community education with the help of 300+ volunteers. AWLA struggled with siloed fundraising tools—Constant Contact, GiveDirect and an on‑premise Raiser’s Edge—so staff couldn’t track whether email campaigns drove donations and had to manually import donor data, limiting their ability to grow online giving.

AWLA moved to an integrated Blackbaud solution—Raiser’s Edge NXT, Online Express, Blackbaud Merchant Services and Success Services—to build segmented email campaigns and add a website lightbox ask. The lightbox alone raised $30,532, overall online giving rose from $8,500 to $17,340 year‑over‑year on Giving Tuesday, and year‑end giving increased 18%. The new platform provided clear source tracking, let AWLA optimize campaigns, and helped justify the investment while expanding care for animals.

Animal Welfare League of Arlington

Danielle Altenburg

Director of Development