Case Study: American Red Cross East Alabama achieves $120,000 in tornado-relief fundraising with Blackbaud's eTapestry

American Red Cross East Alabama Uses eTapestry to Raise $120,000 to Support Tornado Victims

After deadly tornadoes struck the Southeast on April 27, 2011, American Red Cross East Alabama faced an urgent need to raise funds and reach donors quickly to support relief and recovery. The chapter needed a fast, scalable way to solicit and process donations and to tap into regional networks, including Auburn University alumni.

Partnering with Auburn and using Blackbaud’s eTapestry online fundraising pages, the chapter launched pages within days and sent links to about 70,000 alumni and supporters. The effort generated thousands of donations from individuals, student groups and businesses, raised more than $120,000, accelerated relief distribution, expanded the donor base and strengthened the Red Cross’s partnership with Auburn.

American Red Cross East Alabama

Brent Percival

Development Officer