Case Study: American Jazz Museum achieves rapid constituent growth and streamlined operations with Blackbaud's Altru

American Jazz Museum - Customer Case Study

The American Jazz Museum, located in Kansas City’s Historic 18th & Vine Jazz District, presents hundreds of performances, education programs, and community events each year. As the museum grew and added staff, its legacy Blackbaud eTapestry system could no longer support organization-wide needs for ticketing, event scheduling, facility rentals, fundraising, and a unified constituent view, prompting a search for a more comprehensive, user-friendly platform.

The museum implemented Blackbaud Altru to centralize operations and data. Within two months Altru captured nearly as many new constituents as the prior system had in five years, increased email subscribers, and delivered cleaner, more actionable reports (ZIP code and attendance data). Staff cross-training became easier because everyone used the same interface, and leadership gained clearer visibility into patron behavior to target memberships, ticket sales, and donations more effectively.

American Jazz Museum

Jess Rezac

Director of Digital Engagement