Case Study: American College for Advancement in Medicine achieves 22% membership growth, 30% more referrals and 50% reduced admin time with Blackbaud Sphere

American College for Advancement in Medicine Saves Time and Money with Blackbaud Sphere

The American College for Advancement in Medicine (ACAM) is a not-for-profit medical society that educates physicians and health professionals in preventive and nutritional medicine. As a member-based organization, ACAM struggled with large amounts of data, a website that could not accept membership dues or event payments, and constant manual updates to member records—creating a need for automation and a better online member experience.

ACAM implemented Blackbaud Sphere eMarketing Advanced, a unified CMS/eCRM that consolidated online and offline member data and enabled member self-service. In 12 months the organization grew its constituent database from 1,200 to over 5,000, increased referrals by 30%, cut accounting and administrative time by 50%, and boosted membership by 22%.

American College for Advancement in Medicine